Car reviews are among the many types of online reviews available to the consumer. These reviews can be found on websites such as Edmunds and Autotrader. However, these sites are mainly a means of sales. While they may provide consumers with the information they need to make a decision, they do not offer consumers the opportunity to actually buy a car from a dealership.
These consumer car reviews have their faults. Few studies have looked at car buying habits. Many studies have compared reviews from different car brands, but few have examined the effects of the reviews on consumers.
The best review sites will be those that provide the most information relevant to the buyer at a particular point in the buying process. Edmunds, for example, asks consumers to rank the top features of a car. This is done to assist consumers in identifying the most important features. Autotrader, for example, is more interested in selling a car and providing information to its customers.
Reviewers did not mention many of the most important features, like the navigation system. According to some studies, reviews can have a positive effect on the buyer's decision. Others believe that negative reviews can reduce confidence in sellers. Regardless, the internet has become an integral part of nearly all purchases. Many people have made the internet their main source of information. Review can provide much more information than what a dealership might be able.
In order to determine which type of reviews had the most influence, the research team conducted a comparative analysis of the various websites. These analyses were conducted using a text mining approach. A sample of 24 was chosen to see which car features were the most frequent. Moreover, the most common terms were associated with which features.
A secondary analysis of the data identified the most important features. The simplest was a list of all the words that were most important in each review. Likewise, the most memorable feature was the most impressive.
It is important to remember that there are many factors that go into determining which features are the most effective. It is dependent on the vehicle type, the review count, and other factors, that it may be difficult to identify which features are most notable. However, it is possible to discern the most important features that have the greatest impact on consumers' purchases.
Even though there is not much information available, it is clear that reviews from car buyers have a huge impact on the buyer’s decision. It is therefore no wonder that consumers are eager to learn more about the reviews that can affect their purchase decisions. Even though a comprehensive study of the consumer car reviews is not feasible, the literature review provided enough information to suggest which features are the most useful. With this in mind, the study was a success.