Amazon's vine is a great way for sellers to increase brand awareness, boost product reviews, and get more customers. Vine helps sellers get unbiased reviews from people who have actually used their products, so they can build trust with new shoppers and earn better search engine rankings.
The program allows sellers who wish to send samples of products to high-ranking reviewers for their review. The reviewers are chosen based on their Amazon reviews and reputation. They must also give honest and objective reviews of the product that they have received free.
This can help new brands, slow-selling products, or even older listings with a lack of reviews to receive a boost in sales and visibility on the site. Vine can be used by vendors to add product reviews before they launch their products to customers. It also helps them rank higher on Amazon.
How to Join Vine
Joining the Vine program is simple. You first need to register on Amazon Seller Central as a seller brand. Next, you'll need to set up your Brand Representative role on your account.
Once you have those requirements in place, you can enroll your products for Vine by selecting the Vine option in Seller Central. The next step is to enter the details of your brand and product. This includes a description, brand name, image and inventory.
In addition, you need to have fewer than 30 reviews on the product detail page of your listing. This is to ensure that Vine reviews are unbiased and honest, and not manipulated or edited.
Also, you must have an FBA deal for your product. Your product should be in 'New condition' at the time of enrollment. If you have any questions regarding the process, please contact us at [email protected].
How to Select Product for Reviewing
Amazon uses a sophisticated algorithm for matching Vine Voices with products they are interested to review. It also draws on customer feedback to determine who is deserving to be invited to the Vine programme.
These customers are invited to test out and then review the product for their own personal use before giving it a rating. In exchange, they will leave a review that is unbiased and honest, as well as a personal message.
How to write a review
The most important factor in getting invited to the Amazon Vine program is ensuring that your reviews are helpful. The program does not have a limit on the number of reviews you can submit, but there are some guidelines that Amazon recommends. Always include a rating, description, and images. Your reviews should be concise and easily readable as Amazon is a resource for buyers.
Amazon offers several access levels to the Vine Program. You can access the Amazon Vine program at either a gold, silver or bronze level depending on how frequently you review products. The gold tier requires that you review at most 100 vine items and 90% (sometimes 9,) of your orders every six months. The silver and bronze tiers limit access to $100 or less and require that 50% of your order be reviewed.