Client testimonials play a vital role in your marketing strategy and can be very helpful when closing deals. The truth is that nine out of ten people will trust a testimonial from a satisfied client over the words of a company.
Getting Client Testimonials
The first step in collecting testimonials is to make sure that you have the right tools and processes in place to get them. This could mean using a form that you can customize to your business' needs, creating a landing-page for customers to complete, or automating with SuperLinks.
Your team should be able, in the ideal world, to collect testimonials while they are talking with your clients. This is why you should give your staff some training and tools so they can collect testimonials in the way that feels most natural to them.
Asking for customer testimonials is easy with a personalized email in the form of a letter. Include a link to submitting forms or your website. It will prevent you from feeling like you are interrupting someone's conversation.
Personalizing the request will also show your customer that you care about them and their experience with your product or service. This will make it easier for your customer to leave a good review.
If you are using an email message to request testimonials it is a good idea for them to have a template included with the message so that they do not need to recreate the letter each time they contact. It will also save them time because they won't have to spend so much of their time writing emails.
It's also a good idea to send this email at the end of a project, when the client is still fresh in their minds and remembering how you've helped them. So, your client is more likely respond to you.
Depending on the kind of product or services you provide, it could be more effective for your customers to make requests at specific times of their success with your products or services. For each business type, this will be different. So it is best to research and find the right moment for your clients before sending out your first request.
Automation is also a great tool for collecting testimonials. Just make sure you're sending the right requests at the right times. This can be done by setting up a trigger on your marketing automation platform to send a request automatically when a customer hits a certain milestone.
The best testimonials show that your product or services have improved a client's life. This helps customers better understand your product and service, which will lead them to make a purchase.
You can also use testimonials to build social proof, which will help your sales team close more deals. They are also an excellent way to gain referrals from happy clients.