Marketing automation platforms may be a great way of engaging customers. These platforms allow you to send customized messages to multiple channels. You can even establish brand ambassadors.
A web-based marketing platform that automates your marketing can help you save time and money as well as increase your leads. It can be used to collect contact information and create a list of prospects. It can also automate email marketing campaigns. However, some platforms are more advanced than others. Here are five of the top marketing automation software options for businesses.
HubSpot is a market leader in marketing automation software. The company offers a user-friendly interface, extensive training programs and a comprehensive support system. The company's goal is to help marketers reach a larger audience. HubSpot is a full-service company that offers over 850 apps. These include Zapier, Google Analytics and MailChimp. However, small businesses may not require the full suite.
ActiveCampaign, a marketing automation tool for marketers that is user-friendly, helps them send targeted campaigns. It includes walkthrough videos and one-on-1 training to help you get going. You can also track user behavior with analytics. This is a useful tool for companies seeking to create custom databases and engage prospects.
NudgeSpot can be used to automate marketing messages via SMS and email. It analyses your customers' routine behavior to send you messages that are most likely for them to reply to. It integrates seamlessly with push notifications. You can also segment your customers based on their behavior. You can also use Everflow Intelligent Switch to block traffic from non-converting sources.
Marketo is another popular software for marketing automation. Marketo, a cloud-based CRM system that stores customer data, is as its name implies. You can choose from either free or paid certifications to make the most out of your investment. Even though the interface is simple, you can configure it in many different ways. A full-time CRM manager is needed.
Oracle Eloqua, another marketing automation tool, is also available. Oracle Eloqua is a well-known B2B marketing platform that has over 7,000 users worldwide. The features are easy-to-use and the drag/drop canvas interface is a great tool to arrange your data across many channels. You can target customers worldwide with more than a dozen languages.
A desktop-based platform is also available if you aren't interested in a cloud-based option. Ontraport, an example, is a complete platform that integrates email, digital ads, as well as landing pages. Users can use the platform to direct contacts based in part on their behavior, preferences and geographic location. It also helps you build closer relationships with your audiences. It can help you manage the entire customer lifecycle from lead generation through post-purchase activities.
You want a platform that allows you to create a funnel and track key performance indicators. By automating marketing tasks, you can free up your time to focus on more important tasks. While you're at work, optimize your campaigns and gain valuable insights about your leads' behaviours.