Customers can share their experiences online through review websites. They can help you improve customer service and build brand loyalty. Website reviews are essential for all kinds of businesses, whether they be local, national or e-commerce.
Review of the Best Websites
Customers trust online reviews more than recommendations from their friends and family. It's why it is essential to ask customers for reviews on your site or on social media.
Customers can leave reviews by using special stickers or badges that you place in your store or on your website. These stickers and badges can be attached to the back of invoices, receipts and menus. This gives customers the feeling that they are contributing to the community. Additionally, it boosts your image.
How to get your business listed on the right websites
No matter whether you are a small business owner or a large corporation, it's important to be present on the most prominent sites in your sector. These are the websites that have the largest reach and most customers use to make purchasing decisions.
The Big Three: Yelp. Google. Facebook
It's important to list your business on major review sites like Yelp and Google if you sell products or services online. These are the most popular places people search for your product/service. Having a strong presence on these sites can help boost your search engine ranking as well as increase your conversion rates.
These three are the best-known online review sites, but there are several other options out there that can be useful to your business. TripAdvisor can be a good place to look for reviews of hotels, airlines and other businesses, especially if your business is in the travel sector.
Another important site is Amazon, where reviews are an integral part of the business's customer experience. Since long, they encourage customers to leave reviews about their experiences with Amazon.
It's a good idea to stick to mainstream review sites that set reasonable review content standards, as you don't want to end up with a lot of junk that doesn't represent your brand or customer experience well.
The BBB (British Business Bureau) is a non-profit consumer advocacy organisation that evaluates all types of businesses against certain standards. They encourage customers to give honest feedback about their experiences with business owners, and their reviews are given an A-F rating to ensure that they're not fake or misleading.
Angie's List, an online service company review site that is specific to the United States, is another option. Manta, which helps small businesses connect and grow, is also an excellent search engine and review engine.
Citysearch has all of the functionality that you'll find on other review sites, but it also features "best of" lists that allow users to vote for their favorite businesses in a variety of categories. You can create a business page, add reviews, and pay to get additional options.