Client testimonials can help you close deals and are an essential part of your marketing plan. 9/10 buyers will believe what a client says about the business, not what they say themselves.
Getting Client Testimonials
The first step in collecting testimonials is to make sure that you have the right tools and processes in place to get them. This could mean using a form that you can customize to your business' needs, creating a landing-page for customers to complete, or automating with SuperLinks.
Idealy, your team should be able collect testimonials during conversations with customers. You should train your team to ask for testimonials naturally.
A personalized letter-style email with a link to your submission form or web page is an excellent way to ask for testimonials from customers. It will prevent you from feeling like you are interrupting someone's conversation.
By personalizing the request, you will show that you are interested in your customers and their experience using your product or services. It will also be easier for them to write a positive review about your company.
If you're using an email campaign to request testimonials, it's a good idea to include a template with the message, so they don't have to recreate the same letter every time they get in touch. They will also be able to save time as they don't have spend so much time writing emails.
It's also a good idea to send this email at the end of a project, when the client is still fresh in their minds and remembering how you've helped them. This way, they're more likely to respond to your request.
Depending on what type of product or service you sell, it might be more efficient to send requests after your customers have reached certain milestones with your product. Each type of company will have a different optimal moment, so you should do some research before sending your first request.
Automating the process of collecting testimonials is a great way to do so, but it is important that you send the right request at the correct time. This can easily be done using a trigger from your marketing automation system that sends out a request to customers when they reach a particular milestone.
The best testimonials are the ones that describe how your service or product has helped a particular client. This helps prospective customers understand exactly how your product or service can help them, and it will be more likely to persuade them to take action.
Testimonials can also be used to create social proof that will help your team close more sales. They're also a great way to obtain referrals from satisfied customers.