Personal testimonials are effective ads because they allow your potential customers to connect with you in a genuine, emotional manner. Your potential clients will be more likely to purchase your service or product if you use testimonials.
A well-written personal testimonial example draws readers into your story by addressing their pain points, telling them what to expect in your business and making them feel like they're not alone. A well-written, persuasive, and compelling testimonial is a powerful marketing tool for any company.
Testimonials provide a powerful way to boost your credibility and convert more visitors on your website. They boost brand visibility and create trust, and also give you the opportunity to share with your visitors your mission statement and company values.
The best testimonials will be short and sweet and explain why your product or services are so valuable. These testimonials also provide a concrete action that a reader could take after experiencing your business.
They're also designed to be easy to understand. Not uncommonly, people leave websites if a written article is difficult to understand.
Use customer details and photos when possible to make your testimonials look more personal. These details could include a client's or customer's name, an image of them with your product, service or social network, or even a social media post from that person.
Don't forget to get testimonials from them. It's a simple request that can have a huge impact on the success of your company.
Idealy, you should choose testimonials from satisfied customers that are similar to the market you are targeting. If you want to target American mothers under 30, don't use testimonials of middle-aged Canadian men without children.
Choose testimonials which highlight a range of different customer experiences. Pick clients with different roles, industries and sizes of companies.
It's also important to select customer reviews that show how your product or service solves a problem. This will appeal broadly to your audience, and increase conversions on the testimonial page.
Your testimonials need to be easy to read and scan. So, you might have to make some changes depending on how many you have or what you want to achieve with the page.
Consider using an asymmetrical grid to display a large number of reviews. Use different colors for each card to distinguish them. This helps visitors quickly scan and locate the reviews they want.
A spotlight design is another great technique to use for testimonial pages. It allows you to put one review in the spotlight at the top of the webpage to get attention and encourage people to click.
Getting the right personal testimonials for your website isn't always easy, but it can be done. With a little work, you can make your testimonials stand out from the rest and convert more of your website's visitors into customers.